The Story Behind Glasshouse Flora: A Journey Rooted in Passion and Creativity
There’s something magical about flowers. They’re a testament to life’s fleeting beauty—a reminder that the most exquisite moments are often the most ephemeral. For me, Amanda, the founder of Glasshouse Flora, flowers have always been more than just blooms; they are storytellers, silent yet profound, weaving tales of love, celebration, and connection.
My journey to founding Glasshouse Flora has been anything but conventional. It began in the bustling kitchens of Michelin-starred restaurants, where I honed my craft as a chef, learning to transform the simplest ingredients into unforgettable experiences. Food, much like flowers, is an art form that brings people together. Later, I transitioned to the corporate world, working in tech sales at companies like LinkedIn, where I mastered the art of building relationships and understanding what people value most.
But before culinary artistry and corporate strategy, there was fashion. Growing up, I spent years immersed in the world of modeling, and those experiences shaped my perspective in ways I carry with me today. Modeling taught me the power of detail—the way a perfectly tailored line or a subtle texture could tell a story without words. That same eye for detail now informs every piece I create at Glasshouse Flora, where I aim to craft designs that feel both editorial and emotive. I’ve always believed that beauty lies in the layers, in the quiet interplay of color, texture, and form, and my love for food, fashion, and flora has given me the tools to curate arrangements that are more than beautiful—they are works of art that tell their own story.
Yet, amidst these experiences, I felt a quiet yearning for something more—a way to marry my love for beauty, my creative spirit, and my desire to connect with others on a deeply personal level. The idea for Glasshouse Flora began as a seed, planted in moments of quiet reflection and nurtured by my love for nature, design, and storytelling. I envisioned a brand that would not only create stunning floral designs but also evoke emotion, tell stories, and celebrate life’s most meaningful moments.
At Glasshouse Flora, every arrangement is a labor of love, blending the ethereal with the grounded, the fresh with the timeless. My background in fashion, culinary arts, and hospitality influences every tablescape and bouquet, while my corporate experience ensures a seamless and thoughtful process for every client. It’s a reflection of who I am—a blend of artistry, precision, and a deep appreciation for life’s beauty.
This blog is a space where I hope to share not only the story of Glasshouse Flora but also the inspiration behind every design, the techniques I’ve learned, and the beauty I find in the world around me. Thank you for being part of this journey. Together, let’s create something truly unforgettable.
